Rest assured that your site will be looked at, crawled, and scrutinized by your competitors or their SEO consultants! How will your site measure up if it's obviously homemade, with links that don't work, but your competitors' sites look professional and run smoothly? We'll dive into many of these situations …

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you're letting the reader know what the article's about without any need for prior context. Hungry people tend to pay closer attention to advertisements and other information about food. e can see that descriptive, compelling …

Use search engine friendly permalinks. Try not to have too many '&', '?', '!' etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Most marketers who specialise in other areas tend to forget that social media management is completely different. Head and long tail: What's …

Your readers would be able to find information on your page without having to leave the page. This part of why having a blog can help build authority. Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. Does anyone know where …

If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. Find out exactly what works for your site. The days of stuffing keywords …

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

Lifestyle marketing involves reaching consumers during festivals, fairs, and other events. Eliminate Flash if it's the main presentation of your website. Businesses that stick to the old SEO trick of "stuff a post with keywords and use metadata" will get left behind. SEO isn't about tricking Google or working with …

SEO, or search engine optimization, is the process of increasing the probability of a particular company's website emerging from a search. How-to tutorials and guides can also make for excellent evergreen content. Find out who your customers are and what words they use to describe your product, because people will …

and BING. On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. The key to growth is …

One of the most common misconceptions is that blogging on your own site is going to help your SEO. The thrill of the hunt is real! Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets …