Quite simply, the meta description is a meta tag that provides a description of what the page is about. This meta description is displayed in the SERPs underneath the title of the page. Marketers knowthey cannot rely solely on mass media advertising. Now, however, every single business out there has competition, which means no matter how much on-page optimization you do, you won't necessarily see your site rank well. Visually, I prefer handcrafted old rocking horse . For example, you could search for lovely organic food and be presented with local organic veg box delivery . Why do prices for leased line quote differ so much? Do you need a quote for SEO Agency ? Did you know Beverley Building Society was founded in 1866 and is one of the UK's oldest established societies? Any outdoor area would be made more child friendly with outdoor fitness equipment such as these. Maybe storytelling in business is the answer for you? To help boost your business' profile on the internet, why not list in a Free UK Business Directory today? With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google.

Actionable tips on backlinks and Facebook

A simple spreadsheet with contact information and other relevant notes should suffice. Getting your business included in Do your homework! The primary resources are all available here. Its as simple as your ABC's local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. Writing great and highly compelling copy that's properly optimized for search engines is the first step for any profitable online endeavor, but it requires specialized training and knowledge of search engine optimization. Any website today should be mobile responsive to cater to the ever-growing faction of smartphone and tablet users.

Lessons I learned about bread crumbs

This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. This means that users relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide completely separate (virtual) servers.

Prioritise key messaging through internal links

You want to have a site that's not riddled with messy code and images that aren't optimized. Building a brand's image begins with developing brand awareness. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on "long-tail keywords" -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for. Gaz Hall, from SEO Hull, had the following to say: "Google learned that when people search for the term "SEO," they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for."

When your use of canonical URLs becomes obsessive

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Leveraging A great example that I like to use is Business Visor. these tools can significantly lower the total cost of SEO ownership while achieving most of the benefits. Having a properly formatted XML sitemap, in addition to maintaining a crawlable site, will ensure your pages are fully indexed. Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it's relevant and readable.