Great ideas about white hat SEO to share with your colleagues

Accordingly, you have to focus your vision on the metrics that are most important, and report them as accurately and transparently as possible. There's no specific number that warrants a red flag of over-optimization, but don't make it point to hit a certain number every day. When calculating floor space …

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Understanding the rationale behind competitor analysis

It extracts information from Google's auto-suggest feature, giving you hundreds or even thousands of different long-tail keyword ideas based on a single initial keyword entry. SEO is a topic that many people dabble in but few can practice on a professional (read: effective) level. Would my cousin like a oh …

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Don't forget about stickiness

The problem is that incoming links are essential to Google's new algorithm, so how does Google now view links? Traditional keywords are remnants of an obsolete strategy. New aluminium windows work brilliantly in living rooms where darkness isn’t a priority, and allow for privacy whilst still letting in natural …

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The hidden agenda behind link research

For example, a caching and file minification plugin like W3 Total Cache (for WordPress) can be useful. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals …

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When your use of canonical URLs becomes obsessive

Quite simply, the meta description is a meta tag that provides a description of what the page is about. This meta description is displayed in the SERPs underneath the title of the page. Marketers knowthey cannot rely solely on mass media advertising. Now, however, every single business out there has …

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Tell me more about webmaster tools

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you're letting the reader know what the article's about without any need for prior context. Hungry people tend to pay closer attention to advertisements and other information about food. e can see that descriptive, compelling …

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Consistent doesn't mean identical. when you're discussing meta tags

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Does the Open Directory Project depend on SEM

SEO, or search engine optimization, is the process of increasing the probability of a particular company's website emerging from a search. How-to tutorials and guides can also make for excellent evergreen content. Find out who your customers are and what words they use to describe your product, because people will …

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Facts about trust rank that will make you think twice

and BING. On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. The key to growth is …

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