Lifestyle marketing involves reaching consumers during festivals, fairs, and other events. Eliminate Flash if it's the main presentation of your website. Businesses that stick to the old SEO trick of "stuff a post with keywords and use metadata" will get left behind. SEO isn't about tricking Google or working with …

One of the most common misconceptions is that blogging on your own site is going to help your SEO. The thrill of the hunt is real! Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets …