Though Google's algorithms have gotten better at detecting deliberate attempts to manipulate rank with irrelevant links, link building itself is still a viable-and some would argue, essential-strategy. Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what …

A funny message offers intrusive value and attracts attention. Spammers often use automated methods for distributing these comments to a massive array of sites, where some of them inevitably stick.Not only is this an extremely ancient method of link building, it will only harm your efforts. Search engines drive …

Rest assured that your site will be looked at, crawled, and scrutinized by your competitors or their SEO consultants! How will your site measure up if it's obviously homemade, with links that don't work, but your competitors' sites look professional and run smoothly? We'll dive into many of these situations …

and BING. On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. The key to growth is …