Rest assured that your site will be looked at, crawled, and scrutinized by your competitors or their SEO consultants! How will your site measure up if it's obviously homemade, with links that don't work, but your competitors' sites look professional and run smoothly? We'll dive into many of these situations …

and BING. On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. The key to growth is …